Making mass customization happen: Strategies for the new competitive realities

Making mass customization happen: Strategies for the new competitive realities

For better or worse, the business world of today is vastly different than it was a decade ago or even just a few years ago. The amount of uncertainty, instability, and lack of control that firms have in their business environments—the market turbulence—has increased dramatically for companies in almost every industry. So much so, in fact, that the old ways of competing simply do not work any more.

今天的商業世界是好還是壞，是十年前，甚至幾年前相比有很大的不同。量的不確定，不穩定，缺乏控制公司在其業務環境下的市場動盪已顯著增加公司幾乎在每一個行業。正因如此，事實上，舊的競爭方式根本就無法正常工作了。