2003 Seth Godin on standing out
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
大小創意 中譯 品牌是溝通的結果5-2
2009 Seth Godin on the tribes we lead
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