Sendhil Mullainathan: Solving social problems with a nudge
MacArthur winner Sendhil Mullainathan uses the lens of behavioral economics to study a tricky set of social problems -- those we know how to solve, but don't. We know how to reduce child deaths due to diarrhea, how to prevent diabetes-related blindness and how to implement solar-cell technology ... yet somehow, we don't or can't. Why?
麥克阿瑟冠軍 Sendhil Mullainathan使用鏡頭的行為經濟學研究的一個棘手的社會問題集 - 那些我們知道如何解決,但沒有。 我們知道如何降低兒童因腹瀉死亡的,如何預防糖尿病有關的盲目性,如何實現太陽能電池技術 ... 但不知何故,我們沒有或不能。 為什麼呢?
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